Posts Tagged ‘respondents’

Recruitment

Published on Apr 9th, 2010 by

This term refers to the process in which respondents are chosen and asked to participate in a research event. Often research agencies will outsource this to a specialist agency, although some larger agencies have in-house capabilities. Respondents are targeted based on their relevance to what is being researched – this might be their demographic, brand usage, product ownership or other ‘softer’ factors like design preference or attitudes to things. These specifications are agreed between the research commissioner and the research agency then a screener is written that is used by the recruitment agency to ensure all respondents are ‘on spec’. Recruitment can be ‘free find’ or ‘list’.

Screener

Published on Apr 8th, 2010 by

This refers to a questionnaire that is developed to ensure respondents match the specifications needed for a research event. Questions are purposefully written so as not to lead the respondent – i.e., that no one can give what they believe is the desired answer for participation. Often screeners will include ‘smoke screen’ questions to stop potential respondents second guessing the nature of the research.

Serial respondent

Published on Apr 8th, 2010 by

This term refers to a respondent that will frequently turn up at a research event – most often because of the monetary incentive – and not fit the desired specification (i.e., they have lied in order to get a place at the event). Most recruitment agencies have a zero tolerance to serial respondents, and once reported will ensure they are black listed from further events.