Welcome to a new feature on our blog site a library of paper’, articles, opinion pieces and award entries written by members of the Northstar team. Month by month this repository of information will build into the collective works of Northstar’s strategic thinkers.
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Pushing the Culture Button: Rebooting the Creative ProcessA new research approach that identifies cultural nerve endings and drives brand growth. By Rhiannon Price |
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UK census 2011 – the last?In Britain, Francis Maude has described the 2011 census as “wasteful”. He is the Cabinet minister in charge of it. For the future he is examining using databases from credit check agencies, Royal Mail and councils instead of a census. Save our census, says Jack Miles – but offers an alternative to its present form. By Jack Miles |
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The 3 C’s of Consumer AnthropologyA presentation given to the NewMR Ethnography and Market Research Event May 25th 2011. By Jamie Gordon. |
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A New Market Research Dimension(IJMR Young Research Writer Award 2011 Entry) By Jack Miles. |
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