Not only does November mean the arrival of shorter days, longer nights and colder temperatures, it also means that you may see a rapid increase in the amount of men donning typically unfashionable moustaches. I say typically, as in November it is fashionable to have a moustache due to the advent of Movember.
Originating in Australia in 1999, Movember was established to raise awareness of men’s health issues via the growing of moustaches. Now it is a global movement, annually raising millions of pounds in sponsorship. Not only is it individual men who support Movember, well known brands have also shown their support. Here we look at 5 examples of how this is being done in 2011:
Heinz HP Sauce
HP has released 1 million limited edition bottles of their famous sauce with the Houses of Parliament logo removed – replacing the iconic image is a gentleman wearing a bowler hat with a handlebar moustache. Further to this, Heinz is running a Facebook competition where entrants upload pictures of their moustaches in an effort to find the ‘HP face of Movember’.
Wilkinson Sword
Wilkinson Sword is running a series of campaigns to support the Movember movement:
- A series of shaving events are being run across the UK
- Money off vouchers are being distributed to consumers in-store
- A social media campaign is being launched via Facebook encouraging men to participate in Movember, whilst offering ‘mo advice’ from the leading shaving brand
Mr Clean
The notoriously clean shaven face of US cleaning product Mr Clean (branded as Flash in the UK) is showing his support for Movember 2011 in the same way many men will. But how can a brand icon grow a moustache? Social media again provides a key channel – the more ‘likes’ received by his ‘stache-o-meter’ on the Mr Clean Facebook page, the more his Movember growth will progress.
Vitaman
Men’s skincare specialist brand Vitaman is showing their support for Movember in a traditional manner. Vitaman have formed ‘Team VitaMo’ led by Bath rugby player David Flatman, combining Bath RFC and Vitaman staff – including the MD – and will be growing moustaches throughout Movember, raising money for their efforts. To end the month, a VitaMo party will be held to award the best efforts.
Northstar UK
Lastly, but by no means least, we will be supporting Movember with 5 members of the office forming The Northstar League of Extraordinary Mo Bro’s and growing moustaches to aid the Movember cause. All support would be much appreciated. Please donate by clicking here. Photographic updates will be posted in due course!
Tags: Movember
Copyright © 2011 Northstar Research Partners
